Riwayat delivers 12th Annual Pakistan Fashion Week London 2017

PFW London 12

Pakistan Fashion Week 12 successfully raised the profile of the evolving Pakistani fashion industry in the capital city of the UK headlined by model and actress Eshal Fayyaz. Riwayat delivered its best show to date at Hilton on Park Lane on Saturday and Sunday 25th & 26th November 2017. The luxury pret shows showcased an impressive 26 designers and an unprecedented footfall of 3,500 attendees. Adnan Ansari choreographed the event with a vibrant display of trends, textiles and styling. Designers included Maheen Khan, Fahad Hussayn, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli. The show used 26 models with an inclusive and diverse approach.

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience.

PFW London 12

PFW London 12 - Collage 1

Produced and directed by Riwayat
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Patron sponsor Hashmi
Official Photographer Shahid Malik @iamshahidmalik
Styled by Nabila
Hair and Makeup by Saima Kiran
PR by Enigme Internationale


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