International designer and stylist Pria Kataaria Puri is to host a Fashion Pop-Up Show on 16th March 2016 in London to raise funds for the education of girls in India. Hosted in collaboration with UK charity Be Kind Movement, Ms Puri has persuaded her celebrity friends including Lucy Choi, niece of shoe entrepreneur Jimmy Choo, founder of Lucy Choi London shoes; jewellery designers Rubina Kapoor and Shivani Mohinta of Zevar; artist and scarf designer Leanne Claxton and Chahat to help her showcase artisanship, craftmanship and fashion designs on the day. Pria herself will be selling her signature kaftans, swimsets, stylish dresses, palazzo sets and exquisite sarees.
Proceeds from this event will go towards providing an ongoing scholarship for the girl child to pursue higher education from 14 years age upwards. 1,000 scholarships have been awarded to date and this project is now being extended to reach the Indian villages and districts of Maharashtra & Goa to benefit 412 girls. The aim is to make the girl child self-sufficient and financially independent so they are free to pursue their dreams and goals and live a life free from abuse and neglect, on equal parity with men.
About Pria Kataaria Puri
Among the original proponents of the Indian ‘Nouvelle Couture’ Pria Kataaria Puri stands in sharp contrast to her contemporaries. Having won the ‘Bharat Yuva Ratna’ award along with her ‘Bharat Vikas Award’ for designing women’s wear, she has received vast recognition for her work since she started her label in 1990. Pria received formal training in fashion designing from FIDM, San Francisco, where she showcased her first occidental evening wear at the San Francisco Fashion Center. Occidental couture is an amalgamation of oriental and western ideas to add inner beauty and mystic to the female form. Her collections are modern in styling and ethnic in their expressions with Asian colors, ancient heritage of fine embroideries and vintage prints reflecting her distinctive specialization.
Alongside dressing Paris Hilton, Queen Rania of Jordan, Oprah Winfrey, Pria has also styled beauties such as Miss World Aishwarya Rai Bachchan, Bollywood heart throb Deepika Padukone, the glamorous Malaika Arora Khan and the beautiful Sonakshi Sinha. Pria also hosts the glamorous celebrity TV chat show ‘Born Stylish’ where she discusses the style quotient of Bollywood and international celebrities. Guests have included the suave Akshay Kumar, Jean Paul Gaultier, Massimiliano Giornetti of Salvatore Ferragamo and one of the iconic Fendi sisters Ilaria Venturini Fendi.
About Lucy Choi London
Lucy Choi London is a forward thinking brand and marks the start of the next generation of luxury footwear with the brand’s unique philosophy of providing affordable yet luxurious designer shoes for all occasions and for women of all ages. Lucy Choi London shoes are carefully sourced from five factories, including trusted suppliers in Spain, Italy and Asia. The shoes are characterised by expert craftsmanship, elegant silhouettes and luxurious fabrics. Materials are selected specifically to go with individual styles from snakeskins, to crocs, wovens, soft suedes, satins, sumptuous leathers, hand-dyed silks, embellishments and vintage lace.
About Rubina Kapoor
The label Rubina Kapoor was launched in 2013 at London Fashion Week. The product range has been conceptualised as affordable luxury and in a short time span has caught the attention of a few celebrities. RK prides itself on intricate craftsmanship on the lace and fur shawls and its bespoke semi precious jewellery.
Chahat or “desire” as it translates in English was founded by Tina, a qualified gemmologist whose Eastern background and extensive experience of jewellery design in the West have influenced her “East meets West” fusion designs to suit all pallets. Chahat Jewellery create hand-crafted and fully customisable collections using precious materials and natural stones, with creative instinct and attention to detail; from elegant pendants to statement pieces.
Zevar is a silver jewellery brand, which was launched in the UK in June 2015. Zevar’s founder and creative director is Shivani S. Mohinta, a Londoner and her brand is a tribute to her home country, India, along with it’s beautiful flora, fauna, forts and palaces. Shivani works closely with a select group of artisans based in remote Indian villages to create her pieces.
The jewellery is handcrafted from hallmarked silver and inlaid with semi-precious stones such as turquoise, carnelian, zirconia, marcasite and quartz – their collections so far showcases several traditional techniques of engraving, filigree and setting that are unique to Indian jewellery. Since their launch in June 2015, Zevar’s products are available to buy from a number of online retailers such as Asos Marketplace, Spirit-Boutique, Shopcade, The Clothing lounge, Lily-Paris and Independent Boutique. In addition, their SS16 collection is now being stocked at the British Museum Shop and at The Good Place in Chelsea.
About Leanne Claxton
Artist and print designer Leanne Claxton grew up in Lancashire, moving to London in 2002 to complete a BA degree in textile design at Central Saint Martins. In 2005, she trained in Paris under Christian Lacroix where she discovered haute couture and the relationship between art and fashion. Since graduating, she has worked both in-house and as a freelance print designer for major brands in London, Paris, New York, Hong Kong and Spain.
Leanne Claxton began printing her floral oil paintings onto scarves as a way of making her artwork more accessible. Uniting art and fashion as one, the artist embraces the concept of wrapping the body in vibrant, painted brush strokes. Claxton Bespoke scarves are hand-made in England. Each scarf is individually painted, treated, washed and hand finished. Bespoke scarves are a labour of love, and their individual marks and quirks ensure no two pieces are the same. This is a quintessential part of Claxton’s truly unique brand.
About Be Kind Movement
Be Kind Movement is a registered UK charity that provides financial aid to disadvantaged women and children in the UK and in India. The charity is keen to create meaningful opportunities for people to work together to shine a torch on the values of caring, sharing and helping thereby making the world a kinder place. Be Kind Movement’s purpose is to empower by providing financial aid to grass root NGOs and organisations whose activities include the prevention and relief of poverty and financial hardship and the advancement of education.
The Pria Kataaria Puri London Pop-Up Show is on 16th March 2016 (1pm – 6pm) at The Mandeville Hotel, Mandeville Place, W1U 2BE. Entry is FREE but registration is preferred. Click to book tickets.