Global Citizen named as the charity partner for The Asian Awards 2016

Zayn Malik accepting The Asian Award

The Asian Awards, which has honoured luminaries like Sir Ben Kingsley, Freddie Mercury, Shah Rukh Khan and Sachin Tendulkar, has selected Global Citizen to be its official Charity Partner, for the sixth annual gala event on April 8th, 2016 at The Grosvenor House Hotel, Park Lane, London. Global Citizen is the world’s largest digital community working to end extreme poverty. The initiative presents a platform of stories, ideas and actions that inspire and create social change for the world’s poorest people. The Asian Awards is a pioneering and prestigious event that pays tribute to pan-Asian success across all walks of life, emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.

Discussing the partnership, Stephen Brown, Europe Director, Global Citizen said: “Global Citizen is both excited and honoured to be the official charity partner of the sixth annual Asian Awards. The Asian Awards have blossomed into a voice and sounding board for the Pan Asian community, celebrating not only successes, but also sharing achievements, stories and lives of inspiring people. Global Citizen provides a platform for millions of people to learn about and take action against extreme poverty, therefore it is fitting that we join forces and inspire the world to strive for better.

The funds raised at the 6th Asian Awards will go toward Global Citizen, building and growing the online movement that will end extreme poverty by 2030. Global Citizen is not just another charity. It is a unique platform to unite and amplify the voices of millions, to shift the decisions and systems that trap people in global systems of poverty.
The popularity and influence of The Asian Awards is growing year on year. In 2015, The Asian Awards trended worldwide at number one on Twitter and broke several Indian Twitter records. Previous honourees have included legends like Asha Bhosle, Jackie Chan, Bruce Lee, Norah Jones and pop superstar Zayn Malik.

About Global Citizen

Global Citizen is a community of people. People who want to learn about and take action on the world’s biggest challenges—and use their power to get other people involved too. They share stories and actions that make a difference. Stories that help fight extreme poverty and inequality around the world, and support approaches that will make life more sustainable for people and the planet. Global Citizen works in partnership with and supports some of the most effective organisations taking action to end poverty and improving the planet. Sharing the best of their stories, actions and campaigns so that the your actions can have the biggest possible impact: UNICEF, ONE, United Nations Foundation, CARE, World Vision, Save the Children and more.

About The Asian Awards

The Asian Awards were born out of a simple vision; to create an event which would honour only the very highest levels of achievement from within the Worldwide Asian community; to create one of the most important events of its kind ever to be staged. A pioneering, unique and prestigious event, The Asian Awards is the only event that pays tribute to pan-Asian success across all walks of life; emphasising inspiring achievements and highlighting inspirational role models in the fields of business, sport, entertainment, philanthropy and popular arts and culture.
Previous winners have included Sir Ben Kingsley, Jackie Chan, Sachin Tendulkar, Freddie Mercury, AR Rahman, Amitabh Bachchan, Zayn Malik, Nicole Scherzinger, Norah Jones, Gok Wan, Ravi Shankar, Anupham Kher, George Alagiah, Jack Ma, Ratan Tata, Vijay Mallya, Amir Khan, Russell Peters, Bruce Lee and Asha Bhosle.

The 6th Asian Awards will take place at the Grosvenor House Hotel London on 8th April 2016.

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