Riwayat delivers 12th Annual Pakistan Fashion Week London 2017

Pakistan Fashion Week 12 successfully raised the profile of the evolving Pakistani fashion industry in the capital city of the UK headlined by model and actress Eshal Fayyaz. Riwayat delivered its best show to date at Hilton on Park Lane on Saturday and Sunday 25th & 26th November 2017. The luxury pret shows showcased an impressive 26 designers and an unprecedented footfall of 3,500 attendees. Adnan Ansari choreographed the event with a vibrant display of trends, textiles and styling. Designers included Maheen Khan, Fahad Hussayn, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli. The show used 26 models with an inclusive and diverse approach.

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience.

PFW London 12

PFW London 12 - Collage 1

Produced and directed by Riwayat
Powered by East Shopping Centre
Patron sponsor Hashmi
Official Photographer Shahid Malik @iamshahidmalik
Styled by Nabila
Hair and Makeup by Saima Kiran
PR by Enigme Internationale

Prachi Desai at the Illamasqua India Fashion Week London showstopper

The two-day National Asian Wedding show on 11th & 12th November 2017 culminated with Bollywood actress Prachi Desai walking the ramp for Illamasqua India Fashion Week London as the showstopper. For decades, India has established itself amongst the most desirable destinations in the world for soon-to-be brides and grooms, seeking elegant wedding garments and fashion inspiration. Without the need to head East, visitors were inspired by exquisite designs and innovative styling ideas, taking the idea of dream weddings to new heights. It was the perfect opportunity to get front-row viewing of this season’s latest bridal trends first hand, with Illamasqua Indian Fashion Week London.

Speaking about the show and her experience in walking the ramp as the showstopper, Prachi Desai said: “It’s been an incredible honour being in London to present the best of Indian design and culture to a diverse audience. I really enjoyed walking the ramp for Illamasqua India Fashion Week London at the National Asian Wedding Show and interacting with the community in Britain and London. It’s also incredible to see Indian designs and fashion being presented with such grandeur on a global platform, and it is only befitting that it is London.”

The space was complemented by a state of the art auditorium with tiered seating, showcasing a vast array of the most exciting designers at the pinnacle of the industry from both India and the UK.  Also at Ilamasqua India Fashion Week London, the RC Dalal Memorial Award for the most Inspirational Fashion Designer of the Year 2017 made its debut. Held in honour of Mr RC Dalal, Founder of JD Institute of Fashion Technology, who was instrumental in the conceptualisation of India Fashion Week London, the inaugural award was presented to Niti Singal of Twee in One.

National Asian Wedding Show 2017

Bollywood actress Prachi Desai (pictured on the right) walked the Illamasqua India Fashion Week London catwalk at the National Asian Wedding Show 2017 and Niti Singhal (pictured centre), winner of the RC Dalal Memorial Award for the most Inspirational Fashion Designer of the Year 2017.

The National Asian Wedding Show was an indispensable platform for bridegrooms, with an interactive catalogue of some of the most seasoned wedding experts from across the UK on show, giving consumers exclusive insight and access to the industry’s most sought-after wedding suppliers. From finding the perfect venue, to sourcing that dream outfit, top-class photographer, luxury wedding car, caterer, stylist, mehndi artist, DJ and plenty more, the shows formed the ultimate wedding experience of the year.

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The National Asian Wedding Show also celebrated key partnerships with Illamasqua, the Headline Sponsor for India Fashion Week and Associate Sponsor for The National Asian Wedding Show and The Times Group & Femina Magazine, Producers of Femina India Wedding Show.

For further information visit www.nationalasianweddingshow.co.uk


Satya Paul showcases his Ramayana inspired collection for Pratham UK

India’s premier designer Satya Paul showcased his Ramayana inspired sarees at an exclusive fashion show at the Pratham UK Gala on 14th October 2017 at the Landmark Hotel, London. “Our limited edition festive series is inspired from ‘Ramayana’, the saga of love, friendship and bravery, an exemplar of the victory of light over dark.” The event raised over £450,000 for the charity which is seeking to improve the quality of education and learning levels across India. Film director Gurinder Chadha, who is an ambassador for Pratham UK, took to the stage dressed in a Satya Paul saree.

The designer also showed his signature collection of banarasi sarees. “This is an attempt to capture the true essence of India that flow through the spiritual city of Banaras, celebrating its vibrancy through architecture, rustic ghats at the banks of the Ganges and the intricate motifs and textures found in famous Banarasi fabrics.”

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About Satya Paul

Established in 1985, Satya Paul is India’s premier design label with an International presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 35 locations in India and select high street boutiques abroad. Satya Paul also has a strong presence with its ecommerce portal satyapaul.com and presence on all prominent web ecommerce websites , namely, Amazon, Myntra and Jabong.

At a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections in 1985. The brand’s take on print innovations and use of vivid color palettes did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Benarasis as Satya Paul has been instrumental in bringing about this change with the new-age Saree, that is easy to wear and chic. With print as its DNA, the brand has moved on to explore ready-to-wear and accessories that have a universal appeal.


About Pratham

Pratham is India’s largest education NGO, seeking to improve the quality of education and learning levels across India. Set up in 1994 in conjunction with UNICEF, Pratham has helped more than 35 million children to date through programmes focussed on improving reading levels, encouraging young women to continue their education and providing vocation skills to young adults.

Pratham UK is Pratham’s fundraising and awareness raising arm in the UK. We support Pratham’s work on the ground through our events, programmes for young professionals and corporate and institutional partnerships. Established in the UK in 2003, we have raised over £5 million, impacting the lives of more than 35 million children.

About Pratham’s Second Chance Program

Pratham’s Second Chance program focuses on providing school drop-outs, especially women, another chance at education. Second Chance program aims to support those who could not complete their secondary education. The program focuses on completion of Grade 10, in the hope that this academic certificate would prove useful for the learners and further their opportunities for educational growth and employability. The Second Chance program uses innovative teaching methods, to provide accessible and affordable learning opportunities very close to where the students live. Some of the Second Chance programs are residential and others are non-residential.

Over the years, close to 18,000 students have benefited from Pratham’s Second Chance program. The number of students who appeared for the Board examinations till now are 11,134. Overall, the pass percentage of students is 75%.

Currently, Pratham has Second Chance centres in the states of Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Maharashtra, Madhya Pradesh, Odisha, Rajasthan and Telangana.

For further information visit http://pratham.org.uk/

Priyanka Bose wears sustainable ‘green’ fashion on the Red Carpet

On February 23, 2017, stars came out to celebrate the 8th Annual Red Carpet Green Dress event hosted by Suzy Amis Cameron, bringing awareness to sustainable fashion. Hosted in partnership with Atelier Swarovski, in attendance were this year’s celebrity partners Emma Roberts (“Scream Queens”) and Priyanka Bose (“Lion”), in addition to actress Missi Pyle (Red Carpet Green Dress previous participant) and Amis Cameron’s husband James Cameron. The event, also supported by Earth Friendly Products, maker of ECOS™ Laundry Detergent, had just under 100 attendees come together in support of the eco-friendly initiative at a private Beverly Hills residence.

Priyanka Bose in Vivienne Westwood for the Oscars 2017

“Lion” actress Priyanka Bose wore a custom-made eco-conscious Vivienne Westwood Couture gown (pictured, top right) to the at the 89th Academy Awards ® on February 26th, 2017. The gown was accessorized with exclusive pieces from Atelier Swarovski’s first fine jewelry collection and featured Swarovski crystal in the dress detailing. Both gown and jewelry were worn in support of Suzy Amis Cameron’s Red Carpet Green Dress initiative.

The custom designed gown, is created in a jewel toned silk and lurex floral jacquard fabric, recycled from a past Vivienne Westwood collection. The pattern cutting technique has been designed to keep waste to an absolute minimum, using only 320 cms for the design. Leftover sequin film, usually left as waste from sequin production, is embroidered to the bodice of the dress creating a honeycomb effect, highlighted with reclaimed Swarovski crystals for added sparkle.

Inspired by nature and driven by science, Swarovski brings conscious luxury and innovation to the red carpet with the Atelier Swarovski Fine Jewelry Collection, handcrafted in a Parisian atelier and featuring Swarovski Created Diamonds and crystals.  Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.

It was a dream come true to be able to wear this custom-made Vivienne Westwood gown and the first collection of Atelier Swarovski Fine Jewelry,” gushed Bose. “I felt like a queen! To be a part of this campaign that helps improve our environment and give back is a powerful thing. I try to live a minimalist lifestyle, but I am constantly learning and Red Carpet Green Dress has taught me that we can all do our part to help.”

Bose joined the rest of the cast for the current six-time nominated film “Lion”. Bose portrays “Kamla Munshi” alongside Dev Patel and Nicole Kidman in the feature film.

About Red Carpet Green Dress

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its eighth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. To qualify as a Red Carpet Green Dress eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.

For the 2017 Oscars-inspired campaign, Red Carpet Green Dress partnered with Atelier Swarovski and Earth Friendly Products, maker of ECOS™ Laundry Detergent to help raise funds for MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. The financial assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future.

For more information, go to www.museschool.org.


Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean- Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.

About Vivienne Westwood

Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde. For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London. In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques. Since then, Westwood has received numerous accolades, continues to show in Paris and London, and is one of the most influential fashion designers in the world today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.

About Earth Friendly Products

A long-time supporter of the Red Carpet Green Dress campaign, family owned and operated since 1967, Earth Friendly Products is sponsoring the campaign this year; Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners that are safer for people, pets and the planet.

Aashni & Co SS17 Bridal & Luxury Prêt Trunk Show, 9th June 2017

Aashni + Co, the UK’s leading, Indian high fashion, multi-brand store, will be hosting The Spring Summer 17 Bridal & Luxury Prêt Trunk Show on Friday 9th June 2017, 11am – 6pm. Visitors to the store will have the exclusive opportunity to meet leading designers and discover the avant-garde, fashion forward designs by Gaurav Gupta; the delicate and feminine styles with an edge by Varun Bahl; and exquisite, heirloom-worthy jewels by Sunita Shekhawat.

The Spring Summer 17 Bridal & Luxury Prêt Trunk Show, Friday 9th June 2017, 11am – 6pm, Aashni + Co, 47 Ledbury Road, London W11 2AA. Tel: +44 207 985 0155, Email: info@aashniandco.com

About Aashni + Co

Founded in autumn of 2012, Aashni + Co pioneers the most desirable edit in Indian high fashion. A beautiful concept store in the heart of London’s Notting Hill with ecommerce site, Aashni + Co has been established with the purpose of providing access to visionary designers of India for the residents of United Kingdom. Designers include Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and like. Aashni + Co is set over two floors with haute couture, ready-to-wear collections, jewellery and accessories.

For further informaiton visit www.aashniandco.com

Umar Sayeed & Shamaeel Ansari Summer Preview 2017

​Stalwarts of Pakistani fashion, Umar Sayeed and Shamaeel Ansari, to present the latest prêt collections at Summer Preview on Friday 9th June 2017 at the Grosvenor House Hotel, London. A key entry on the UK’s South Asian fashion calendar, Summer Preview will once again comprise a multi-designer, luxury edit of the finest fashion, accessory and lifestyle collections, hosted be leading fashion influencers and tastemakers, Shivani Ahluwalia and Hajira Ahmad.

The free to attend event will showcase seasonal collections by leading names in South Asian couture and prêt, from heritage to new gen, as well as curated, must-have accessory collections. Further collections will be presented by Rana Noman, Delphi, Ana by Anu Singh and Archana Bhushan, Hema Thakorlal, Kamaali Couture, JMD, JR Jewelry, Rĕsa Fine Jewellery, JADAU by Kanwal Toor and Crystal Bags by Sago among other premium brands.

Summer Preview, Friday 9th June 2017, 11am – 7pm, Grosvenor House Hotel, Albemarle Suite,  86-90 Park Lane, Mayfair, London W1K 7TN. Free to attend

About Shivani Ahluwalia

Shivani Ahluwalia is a London-based, luxury consultant and stylist who represents a portfolio of leading artists, fashion designers, jewellers and home accessory manufacturers from all over the world. She began her career as an interior designer and, due to demand, branched out into bringing “one of a kind ” products to her clients and their homes. She represents designers such as Faraz Manan for Europe and London and also co-hosted BollyGoods Edition 2 in London with BollyGoods Founder, Promila Jain Bahri, welcoming Gauri Khan to inaugurate the event at The Dorchester, Mayfair.

Shivani partnered with Hajira Ahmad from EBH to develop a platform for leading designers to build their profiles and access European markets. Recent projects have included successful shows for leading clothing designer Adarsh Gill, Anaya jewellery and jewellery designer Neety Singh.

About EBH

EBH is an event management and production company run by Hajira Ahmad in London.

EBH specialises in creating unique events, including for high profile designers such as Manish Malhotra, Sana Safinaz’s London brand launch, House of Nita Lulla, Rohit Bal, House of Umar Sayeed, Faraz Manan, Nadya Shah, Maria B, YQB, Deepak Perwani, Maheen Khan, Rana Noman, Maheen Karim, PFW London and for London based boutiques Tehxeeb, O’nitaa, Stitch Three and Bibi London. For further information visit www.eventsbyhajira.com

Pakistan Fashion Week London marks 70 years of independence

London’s historic Lancaster House on 20th & 21st May 2017 witnessed the first Pakistani celebration of fashion in its two hundred year history – the eleventh season of Pakistan Fashion Week (PFW) London took place over the weekend with over forty of Pakistan’s leading and emerging designers presenting their latest collections. Umar Saeed, Shameel Ansari, Sana Safinaz, Maria B and Maheen Khan headlined with leading Pakistani models Fouzia Aman, Fia khan and Eshal Fayyaz walking the ramp.

The PFW London production, by leading event directors Riwayat led by creative director Adnan Ansari, was a celebration of the 70th anniversary of Pakistan’s independence. Organised in partnership with the High Commission of Pakistan London, the event was one of a series of events planned by His Excellency Syed Ibne Abbas, Pakistan’s Ambassador to the UK.

Designer MaazJee paid tribute to founding father of Pakistan Quaid e Azam Muhammad Ali Jinnah with a collection inspired by his clothing, whilst a fusion of east-west designs from Maheen Khan and Shameem Ansari stole the show.

It was from Lancaster House that the Pakistani flag was sent to Pakistan’s first ever embassy at Lowndes Square in London. Over two thousand people registered for the event which saw a catwalk run through the three grand halls of the Royal Palace. A nine room exhibition allowed the guests to talk with the designers and buy from their collections. A fitting return to Lancaster House, some 70 years later, to celebrate Fashion – one of Pakistan’s leading export industries and a growing multi-billion pound industry.

Adnan Ansari, Creative Director at Riwayat said “It was a privilege to work so closely with the High Commission to deliver this hugely successful event. Their commitment to deliver a truly inspiring event matched with Riwayat’s expertise and ability to deliver was a powerful force. We are so proud of our Pakistan and so proud to present it’s best face on a huge platform in London.

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The complete list of designers was: Shamaeel Ansari, Hamna Amir, Agha Noor, Noor by Sadia Asad, Maria B, Aisha Imran, Sadaf Amir, Moazzam Abbasi, Shirin Hassan, Maaz Jee, Sana Safinaz, Zeeshan Bariwala, Ayesha Aejaz, Nihaan by Amna Bibi, Miral, Khaas, Asaaleh, Sonia Mahajan, Amour Faith Hope, Ahmad Hassan, Rizwan Ahmed, Maheen Khan, Shazia Kiyani. KJ Jewellers, Amina Badar, Cheena Chapara, Lajwanti, Gogi by Hassan Riaz, M Couture, Diva by Sana Rashid, Umsha by Uzma Babar, Cara by Imran Khaliq and Umar Saeed.


Event Directed by Riwayat
Commissioned by Pakistan High Commission, London
Head Stylist Nabila
Consultant Advisor Maheen Khan
Hair and Make up Saima Kiran
Choreographer Hajira Ahmad of EBH
Official Photographer Shahid Malik
PR Enigme Internationale