Dubai Tourism today (17th January 2018) revealed the new #BeMyGuest campaign video, featuring Bollywood Baadshah Shah Rukh Khan. While the first video, which took YouTube by storm last year, featured Shah Rukh Khan surprising residents and visitors around Dubai, this year Shah Rukh Khan explores what he considers to be his second home and takes viewers on a fascinating, multi-faceted journey through the city of endless possibilities.
Collaboration with Kabir Khan
Marking the first-ever collaboration between Shah Rukh Khan and acclaimed Bollywood director Kabir Khan, the newly launched 2.0 #BeMyGuest potrays Shah Rukh Khan’s journey across a series of short films that see him taking visitors to Dubai through a multifaceted destination that holds global brand appeal in much the same way he does as an actor. Shah Rukh Khan reaches out to his legions of fans across the globe, and introduces them to the lives of four different characters,and how he personalises each of their experiences of Dubai by injecting the warmth and spirit of the city that resonate with him, yet each customised to the needs of every visitor. The stories allow audiences to explore Dubai and its variety and diversity of stunning tourist offerings, with SRK in his signature style leading them to create new memories and rekindle old ones in the city.
The mini series with a hero compilation has been shot across picturesque and iconic locations in the city, including Dubai’s incredible range of themeparks– specifically covering LEGOLAND® Dubai and Bollywood Parks™ Dubai; signature locations such as the Dubai Aquarium, Dubai Fountain and The Palace Downtown Dubai; and reveals secret treasures that showcase the stunning range of Dubai’s liberating landscapes, such as the mountainous Hatta region.
Shah Rukh Khan commented, “Last year I invited my fans around the world to “Be My Guest” while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights. I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans.”